Role Responsibilities:
- Develop and execute SEO and ASO strategies to improve app installs and visibility on search engines and app stores.
- Monitor and report on current SEO and ASO performance, identify areas for improvement and implement tactics to increase rankings.
- Conduct keyword research and analysis to inform content strategy and optimize metadata.
- Strategize and execute SEO and ASO tactics to increase app installs and visibility.
- Monitor and report on current SEO and ASO performance and identify areas for improvement.
Job Requirements:
- Strong understanding of SEO and ASO best practices, including keyword research, on-page optimization, and backlinking.
- Familiarity with SEO tools.
- Knowledge of app store optimization and familiarity with app store ranking factors and algorithms.
- Comfortable with data analysis and using tools such as Excel or Google Sheets to monitor and report on SEO and ASO performance.
- Strong communication skills with the ability to communicate SEO and ASO performance to non-technical stakeholders.
- Strong attention to detail with the ability to conduct thorough keyword research and analysis.
- Creative mindset with the ability to identify new opportunities for SEO and ASO growth.
- Collaborative mindset with the ability to work effectively in cross-functional teams and contribute to a positive team environment.
- Curiosity and passion for continuous learning and staying up-to-date on industry trends and best practices.